![]() ![]() The headline is a benefits-driven statement the customer knows exactly what they'll get by responding. In other words, it feels good to get $50,īut the pain that we feel from losing $50 is twice as intense as the pleasure we received from gaining the same sum. Pain of losing something than we are to feel the pleasure from gaining something of equal value. According to the theory of loss aversion, we are more likely to anticipate the Mention what a user will lose, not just what they will gain.Think about how your product leads to a positive outcome - you're offering prosperity, People are motivated by the desire to gain pleasure.Talk about how your product relieves the pain or can prevent failure. The number one tip is to remember that all your marketing should make it clear out how your product benefits the customer - not a list of theįeatures your product has.Here's what the best marketers think about when crafting offers. Good offers will motivate people to call or come into your business. Once you define what you are offering your potential customer you can start thinking about how the postcard can support the offer. A quick exercise before thinking about the 5 elements. Your postcard mail can vary from this layout, what's most important is that you have them all included. The sample postcard below highlights the five elements that you absolutely need to have on your mailer. There are 5 must-haves, each has best practices that can be applied to enhance the overall power of your postcard. The must-have elements of a great postcard Let's break-down the elements of an effective postcard, one that will get your customers to respond. Example: "1 of 5," "2 of 5," etc.There is no recipe to making the perfect postcard, but there are some common best practices that can increase For multiple boxes, number them as "1 of X", with "X" being the total number of boxes. Write "Every Door Direct Mail–Retail" and "Open Immediately" on each box.Address your boxes to "Postmaster" at the Post Office you're shipping to.Postmaster Instruction Letter PDF (23 KB).Every Door Direct Mail (EDDM) Retail ® form PS Form 3587 PDF (19 KB). ![]() Include your telephone number on the front of the check, in the Memo section. If you haven't paid for your order online, include a check or money order payable to "Postmaster" or "Postal Service" for the amount of postage for your mailing.Place an envelope containing the following in the box:.Place your mailing bundles with attached facing slips in a box.If you want your EDDM mailing sent to a distant ZIP Code ™, send your mailing by Priority Mail ® service to the Postmaster for that neighborhood route. Take the mailing to the Post Office for your selected ZIP Code.Note: Be sure to fill in the carrier route information on the back. Include a completed Every Door Direct Mail (EDDM) Retail ® form PS Form 3587 PDF (19 KB).Gather your mailing bundle(s) with the proper facing slips.The Order Summary in the EDDM Online Tool will show your payment and specific Post Office drop-off location. If you need assistance with properly formatting your mailpiece indicia or need access to a printer, online direct mail specialists and local printers can help you get the job done.ĭropping Off Your Mailing at a Post Office Leave 1/8" of space around the top and right edge.ĭownload a ready-to-use EDDM Retail Indicia.It should fit in the area 1.625" from the right edge and 1.375" from top edge.The type font must be in all caps and at least a 4 point size.The EDDM Retail Indicia does not have a specific size requirement but must be larger than 0.5" x 0.5".Every EDDM mailpiece must include the EDDM Retail Indicia above and to the right of the address block.Use the EDDM Retail Indicia, which is a postage payment mark that takes the place of a regular postage stamp or meter stamp. Mailpieces are simply addressed to "Postal Customer" and your mail will be delivered to every address on your selected routes. Use the Mailpiece Size Checker, located at the top right of the EDDM Online Tool, to make sure your flyer or postcard meets the requirements for marketing mail.įor detailed size criteria and measurements for EDDM mailpieces, see Physical Standards for Flats. ![]()
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